Start the New Year Off Right with a Referral Program
Dec29

Start the New Year Off Right with a Referral Program

What better way to promote your dealership than through word of mouth? To start the New Year off right, offer your customers incentives for referring a friend or family member to your dealership. Call the program your New Year Referral Program, start marketing it at the beginning of 2014 and continue to promote it monthly. We recommend utilizing direct mail, email, and social media to get your referral program details into the hands...

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Tap Into Hispanic Market
Dec23

Tap Into Hispanic Market

By Jennifer Reed ATLANTA (Dec. 21, 2005) — As the U.S. population of Latinos continues to grow, the importance of tapping into this market segment for dealers is climbing, and quite simply, it makes good business sense for the bottom line. However, some dealers may find themselves scratching their heads in confusion, as they need to learn how to accommodate and attract folks from a completely different culture to their showroom...

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Facebook Marketing: 10 Best Practices to Drive Leads and Sales
Dec23

Facebook Marketing: 10 Best Practices to Drive Leads and Sales

This Facebook Marketing Webinar is presented by the Florida Independent Automobile Dealers Association and posted on the FIADA’s YouTube page. Kathi Kruse spoke at FIADA’s 2013 FIADA Annual Convention.  She presents the latest techniques to make Facebook a cornerstone in your dealership marketing strategy.   “Social Media doesn’t sell cars” just doesn’t cut it anymore. The misconceptions about...

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