Start the New Year Off Right with a Referral Program
Dec29

Start the New Year Off Right with a Referral Program

What better way to promote your dealership than through word of mouth? To start the New Year off right, offer your customers incentives for referring a friend or family member to your dealership. Call the program your New Year Referral Program, start marketing it at the beginning of 2014 and continue to promote it monthly. We recommend utilizing direct mail, email, and social media to get your referral program details into the hands...

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The Keys To Success For Buy Here, Pay Here Dealers
Dec23

The Keys To Success For Buy Here, Pay Here Dealers

The mortgage mess and the deepening economic malaise may dampen sales for franchised dealers, but not necessarily for buy here, pay here stores. This is a recession-proof business, notes Brent Carmichael, a consultant with NCM Associates BHPH 20 Group programs. Yes, the mortgage crunch has pushed some of the BHPH buyers’ credit scores down, but not by much. Our customer is out there, in good or bad economic times. That is the good...

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Facebook Marketing: 10 Best Practices to Drive Leads and Sales
Dec23

Facebook Marketing: 10 Best Practices to Drive Leads and Sales

This Facebook Marketing Webinar is presented by the Florida Independent Automobile Dealers Association and posted on the FIADA’s YouTube page. Kathi Kruse spoke at FIADA’s 2013 FIADA Annual Convention.  She presents the latest techniques to make Facebook a cornerstone in your dealership marketing strategy.   “Social Media doesn’t sell cars” just doesn’t cut it anymore. The misconceptions about...

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